Seasonal Capsules

Short-run designs. Long-term meaning.

These are the drops that don’t play by the retail calendar. Designed for the holidays and cultural moments that deserve something better than basic, each Seasonal Capsule shows up with purpose — and exits when the moment passes. No overstock. No fluff. Just real statements for real people who give a damn.

Why Our Holiday Merch Hits Different

Not Just a Calendar Drop

We’re not in it for the sales spike or the theme-of-the-month. Our holiday capsules aren’t built around commercial clichés — they’re built around truth, timing, and telling a bigger story.

Each piece is created with intention: to honor, to disrupt, or to reflect. We don’t do mass-produced platitudes. We do limited-edition designs that say something real — about freedom, family, protest, care, and showing up for each other.

When the moment’s over, so is the merch. Because that’s what makes it matter.

🌸 This Is How We Mother

Launch: May (Mother’s Day Capsule – Enduring Edit)

Not a greeting card version of motherhood. This capsule is for the ones doing the hard, gritty, generational work — the raising, the resisting, the redefining. Equal parts heart and backbone, these tees celebrate the real stories and silent revolutions of modern mothering.

available until june 1

🧢 This Is How We Father

Launch: June (Father’s Day Capsule – Enduring Edit)

For the ones breaking cycles, not spirits. This Father’s Day capsule pushes past stereotypes to honor care, strength, and emotional intelligence. Because fatherhood isn’t backup — and empathy is manly AF.

available until july 1

☀️ This Is How We Summer

Launch: Mid June (Summer Capsule – Midstream Collection)

We summer like we grew up: unsupervised, sunburnt, and armed with sarcasm. This capsule is a love letter to baby oil tans, questionable field parties, and the golden chaos of a Gen X summer. No aesthetic filters. Just heat, humor, and a healthy disrespect for authority.

AVAILABLE THROUGH LABOR DAY

🗽 This Is How We Freedom

Launch: Late June (Independence Day Capsule – Rainbow Underground)

Freedom isn’t fireworks and flag merch. It’s dissent, protest, and the ongoing fight for liberty and justice for all. This capsule was made for the ones who still believe in the radical roots of independence — and know that true freedom means making noise, breaking norms, and refusing to back down.

available through July